About Paragon Media
Helping companies with Marketing since 1996.
Web Videos
Video sells you and your product... they capture attention and tell your story.
Law Firm Marketing
Video sells you and your product... they capture attention and tell your story.
Consultation
Traditionally direct response marketing was difficult to measure... by using email, blogs and videos... everyting can be measured.
Client List
Companies we have worked with.
Breaking News - Web Videos will Help You Sell!
Take a look at some of our sample videos.
New powerful marketing tool – Internet Video – and the facts to verify it from Adweek and Online Publishers Association
- Videos promoting a service or product: 50%+ of viewers after watching the video
will look into the offer and 12% will purchase. - Compare these results with the typical 2% or less that purchase from a text only site.
- 65% of viewers will watch the entire video compared to 20% or less that finish reading a text offering
- 68% of these viewers will share the video links with their friends and peers.
- 72% of web users are watching videos weekly, and is estimated to be 87% by 2011.65% of video
viewers
are between the age of 35 and 64, with 67% of those being in the middle to high income bracket.
Videos can have immediate impact on influencing viewers to purchase your services or products, build credibility for your site and firm and dominate your niche market.
Tips to creating videos that sell ….
Recent statistics show that viewers watch about 20 seconds and then move on.
Why? Well most viewers will no longer be willing to watch blurry pictures with bad sound that they cannot hear or understand or watch a moving power point presentation or a single scene with a talking head for 10 minutes.
You must have a video that engages the viewer, captures their attention and holds it. It must be visually interesting with dialog that speaks to the viewer’s needs and wants. Once you have the viewer’s interest and trust – you are ready to present the benefits of your services or products – and they will listen and a good percentage will buy.
Conclusion: the marketplace has accepted video as a viable marketing tool and is buying services or products after viewing either your site or your competitors.
Sample of Videos Usage |
|||
|
|||
Marketing with Direction
Marketing is not just creating a website, brochure and or ads anymore. A company must have a marketing plan. A plan can give you direction so that you will not get lost. Read More...
Get Out of the Box
The Internet is a crowded space. Everyone have a website. Are you just following the crowd? Create a message, method and strategies that will drive business to you.
Read More...