Websites 2.0 and Blogs

Our services include Strategy and Research, Design and Content Development, Coding and Programming and Management.

A website should not be just an extension of a online brochure. It should be a place where information is relevant and current. Your site should be engaging and speak to your clients. By integrating a blog to your site, you can keep your content current and the best part is Goggle will love your site!

Online Marketing

We know that a high-impact, engaging web site is the foundation for any online marketing activity. But we also know that a web site alone does not ensure online success.

Our marketing team works with clients to develop the right mix of online marketing tactics to raise awareness, build brand loyalty, and drive measurable results. We believe, when executed the right way, online marketing will prove to be the most cost-effective and measurable way to convert visitors into customers.

Of course, it doesn’t hurt that our team has access to some of the world’s best design and development minds. We’re collaborative. Each day, we help our clients bring strategic marketing ideas to life using the following proven techniques:

* Search Engine Marketing (SEM)
* Social Media Marketing
* Email Marketing
* Web Analytics

Brochure Design

Brochures remain central to many companies advertising efforts. Brochure design is a delicate balance of presenting the right information in an organized and logical way while keeping the reader interested and impressed.

Paragon Media will work with you to create powerful marketing materials including custom brochure design, presentation folders and inserts. Regardless of your industry, the quality and content of your presentation materials could mean the difference between winning an account or losing out to one of your competitors.

Social Media Consultation

Marketers have rated social media networking as one of their top marketing tools in the current recession given the potential of this form of marketing to generate substantial publicity and leads with minimal financial outlay.

To help attorneys effectively use social media sites to market themselves and their companies, and develop new business, we now offers social media workshops. We can either (i) come to your company and deliver an “on site” presentation, or (ii) schedule a remote webinar using Webex that allows multiple offices to participate.

Video and Interactive Marketing

Statistic shows that by adding videos to your site the viewer will stay and watch what you have to say and be more engaged. What this means is that they are more likely to pick up the phone and call your rather than your competition make your website come to life.

We can provide your company with a cost effective way to put video content on your webiste and other social media sites. Our video service include:
Scripting, Filming, Production, Hosting, Promotion, Video Center

Popular video applications include:

• Company rofiles
• Client testimonials
• Video Blog
• Client Education and News
• Seminar
• Recruiting

Print & Electronic Newletter

Newsletters can be seen as one of the best methods of advertising since the electronic advertising mediums have started to boom. That is if you can constantly produce quality informative reading material that can capture the readers mind every time. Newsletters can be sent either electronically to all your company's clients and/or newsletter subscribers or less cost effectively in a printed medium via the postal service.

White Paper and Lead Capture

White papers have serious “viral marketing” benefits. Research shows that 77% of prospects who download white papers will pass it along to their colleagues, and 24% will pass it along to a supervisor (MarketingSherpa).

White papers can also be lead generation machines, especially when tied to an online press release announcing their publication and linking to an optimized landing page offering the white paper for download

Email Marketing

Even as emerging trends spark new ways to communicate almost every day, email often is the most cost-effective way to reach target audiences. We believe that email marketing campaigns should seamlessly integrate with existing online marketing efforts. That’s why our marketing team works closely with clients to make sure email campaigns deliver the results that matter. From weekly promotions to quarterly newsletters, we ensure that content is relevant, frequency is right, and the return is high. Our email marketing services include:

• Creative development
• List management
• Distribution
• Reporting and analysis

Clients trust us with their email marketing needs because we understand the ROI potential and the importance of the relationships behind the list of contacts.

Marketing with Direction

Marketing is not just creating a website, brochure and or ads anymore. It includes social media, direct response campaign, Google and more. Do you know how to reach your customers? Read More...

Get Out of the Box

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