• About Paragon Media

  Helping companies with Marketing since 1996.

• Web Videos

  Video sells you and your product... they capture attention and tell your story.

• Law Firm Marketing

  Video sells you and your product... they capture attention and tell your story.

• Consultation

  Traditionally direct response marketing was difficult to measure... by using email, blogs and videos... everyting can be measured.

• Client List

  Companies we have worked with.

Interventional Cardiology Associates

www.icahouston.com

 

Objective of the website was to:

• Have significant information on the website, so patients would understand
  what would happen during procedures and services performed.
• Provided an opportunity to learn about ICA, its Doctors and the complete staff.

The Process

• Began with a strategy meeting with the lead partner, Albert E. Raizner MD. to plan their website
• Organize a content outline and the projected navigation of the website.
• With their assistance we began collecting and assembling content. This is always
  the most critical process and time consuming when developing a website.
• Edit existing copy and researching and developing new and other support copy.
• Once the site outline was completed, we began shooting photography of procedures,
  services and the staff along with patient interactions during treatments.
• Other graphics and videos were also assembled and implemented into the site.

Site Content

• The web site would introduce all the doctors and staff with their credentials,
  experience and what services they provided to the patients.
• Forms were included to aid and assist patients with registration
  and make coming to the doctor easier and more efficient.

Videos Content

This video is one of six videos that is on the ICA website. Procedural videos educate show the patient what to expect during procedures. Medical Animations Technical Information Click here to see how the videos are used on the site

 

Project phase meetings:

• Were periodically held with the two practice partners to review and approve content progression.
• A logo and business package would be designed and produced at the same time to integrate into the website.

 

The logo design:

• Design input and creative process through several presentations and refinements.
• The design goal of the logo was to be fresh, forward thinking and create a visual identity.
• The use of initials for the logo is because the practice is known in the medical community
  simply as ICA, and also because the proper name is such a mouthful.
• The logo was applied to the web and all business materials, business cards, appointment cards,
  letterhead and envelopes.